eCommerce Wishlist

Introduction.

The last few years E-commerce websites have grown at an enormous rate. Different E-commerce platforms provide various types of features to its visitors. Wishlist and gift certificates are among one of the very important features of eCommerce websites though this extremely useful feature is not utilized by many E-commerce website owners.

Helpful Features:

• Repeated visits to the website in order to modify (add/update)and check the availabilty of the items in the wishlist.
• Viral Marketing where people share their wishlist and also earn rewards on generating new references.

Suggested Features:

●      Email Wishlist to Friends: Enabling the option to email the wishlist would greatly empower inviting new customers. Existing customers can also email wishlist with personalized messages to get reviews from their near ones.

●      Stock updates: Email notifications when your wish list items go on sale, are low in stock or are back in stock (for out of stock items). These engagements tend to bind the customer interactions with the ecommerce website.

●      Make It Linkable: Make it easy for users to share their lists with other by giving them a unique and easy to remember url to access the wishlist. For example, www.yousite.com/wishlist/customername. Some sites hide the wish list behind a form post url or something that requires login. Avoid this.

●      Social Media Integration: Sharing wishlist on Google+,Facebook and Blogs can provide great brand exposure, as well as drive traffic.

●      Reward / Affiliate System: Reward your list users by giving them an incentive to share their lists with others. What can be better than emailing your wish list to friends and earning 10% if they buy something for you?

●      Diversify Your Wish Lists: Target diversified their lists by letting users choose a theme such as birthday lists, Christmas lists, shopping lists, etc. Each list type caters to a different type of customer.